01
Executive
Summary
TrueVoice is the first AI-native record label built on community ownership. We develop full creative universes — music, animated series, live events — where fans don't just listen: they own a piece of the story and grow with the artist.
The core thesis: Music lived on Spotify. Stories lived on Netflix. They were always separate — until now. TrueVoice is the platform where an artist's music and their animated universe live in the same world. And for the first time, fans own a piece of both.
02
The Problem
& Vision
The music industry concentrates value at the top. Spotify pays artists $0.003 per stream. Netflix captures all the value from the stories it distributes. Fans pay repeatedly and own nothing. Artists grind for years with no economic upside for the people who believed first.
AI has rewritten who gets to create music and tell stories. But the infrastructure for sharing that value hasn't caught up — until TrueVoice.
The founder's conviction: "I'm a pop-rock artist who decided to stand behind Ruffus as a personal challenge — to prove that AI is a bridge, not a replacement. The AI doesn't feel. Humans do. That's why TrueVoice — the bridge — matters. We don't want to displace artists. We want to make it possible for millions of brilliant minds who have something to say, to say it with music and with stories."
03
The TrueVoice
Model
Each TrueVoice artist is a complete creative universe: original music, animated chapter series, live events, and a digital fan community. Every chapter of an artist's story ends as a song. Every song deepens the world.
How Each Artist Universe Is Born
1
THE IDEA
TrueVoice listens to the community and proposes a story concept and musical genre. What world does this artist inhabit? What conflict drives the narrative? The community validates before anything is built.
2
THE IMAGE
TrueVoice selects 3 existing NFT communities whose aesthetic aligns with the story and genre decided. TVOICE holders vote to choose which community will define the visual identity of the new artist. This gives dormant NFT communities new purpose — and gives TrueVoice a ready-made fanbase from day one.
3
THE CREATOR
TrueVoice opens a public call for story creators. Participants submit a brief script outline for Chapter 1. Selected creator receives 300–500 USDC + TVOICE tokens as reward. Since AI accelerates the creative process, this is an accessible opportunity for writers, storytellers and creators worldwide. The best story wins — not the biggest name.
4
THE HUMAN
Every AI artist has a human soul behind it. The community helps define what human skills the artist needs — voice, dance movement, charisma, a specific instrument. TrueVoice finds 3 candidates who embody those skills. Holders vote for who becomes the living reference behind the character. If the project demands it (for example, a dancer whose movement defines the character's animation), multiple human collaborators can be selected. The human brings authenticity. The AI brings scale.
5
AI PRODUCTION
TrueVoice enters full production mode. The format is always 5 chapters + 5 songs — each chapter ends as a song, each song deepens the story world. Music produced with AI tools (Suno, Udio). Animation produced with AI video pipelines (Kling, Runway). Human reference footage is used for lip sync and movement authenticity. The result is a complete entertainment universe at a fraction of traditional production cost.
6
THE LAUNCH
The artist enters the world. First single released as a gift — no token pitch, no NFT mention. Just the music and the story. The TFANS collection mint follows once organic traction is demonstrated. The community that helped build the artist now owns a piece of it.
The principle: We involve the community at least twice in every artist's creation — and we find more ways to include them with each new launch. A community that helped build the artist cares about its success in a way no marketing campaign can manufacture.
04
First Artist
Ruffus
In a world where perreo gave dogs human abilities, Ruffus was the first. A villain wants to destroy that world — and the only way is by destroying Ruffus. But when the beat takes over, nobody can stop him. Reggaetón-pop. AI native. Built before the tools existed.
5+
Minutes of Chapter 1 Complete
4
Original Tracks Recorded
2023
Built Frame by Frame
Why this matters: Chapter 1 was built in 2023 with Blender, Midjourney, Mixamo, and manual frame-by-frame animation — before AI video tools existed. This is not a project that appeared when AI became easy. This is a project born from conviction when it was hard. The Genesis RUFANS collection is the founding membership of that original vision.
05
Go-to-Market
Strategy
TrueVoice does not launch as a crypto project. It launches as an entertainment project with a community ownership layer. The music and the story come first. The token opportunity comes after — for those who want to be part of what comes next.
The founding principle: We never ask anyone to bet blind. Each phase validates the previous one. Each success funds the next. If something doesn't work, we learn cheaply. If it works, we scale with confidence.
The Three-Phase Launch Funnel
The Gift — Summer Song
Ruffus's first single launches with minimal budget as a free gift to the world — no NFT pitch, no token mention. Just the music, the character, and Chapter 1 of the animated series. Distributed on Spotify, YouTube, TikTok. Targeted paid campaign to reggaetón-pop fans aged 16–25 in Spain and Latin America.
Purpose: Validate the artist before committing investor capital. If the song generates organic traction, it's proof the model works. If it doesn't, we learn cheaply and adjust before the mint.
The Origin — Behind the Character
4–6 weeks after the song launch: reveal the making-of. Not the tech — the human story. How one person built this frame by frame in 2023 before the tools existed. The contrast between the old workflow (Blender, Midjourney, Mixamo, manual animation) and the new AI workflow is content in itself — and the kind of authentic storytelling that attracts press, crypto-native audiences, and potential investors.
Purpose: Convert music fans into project fans. Attract the Web3 audience that will become RUFANS holders.
The Opportunity — Be Part of It
Only when organic traction is demonstrated: present the ownership opportunity. Whitelist opens for RUFANS Genesis. Early investors enter with small capital but with real creative power over the artist's development. The mint funds the Song 2 campaign with full AI animation and real marketing budget.
Purpose: Close the loop — fans who discovered the music can now own a piece of it.
Community-Driven Artist Development
TrueVoice introduces a model that has never existed before in the music industry: early investors co-create the artist alongside the production team. This is not consultation — it's real creative participation with real consequences for the final product.
How Community Shapes Each Artist
Investors, whitelist holders and public audience all participate at different stages
SEED INVESTORS
- ◆ Vote on artist's signature skill (dancer style, vocal technique, visual aesthetic)
- ◆ Evaluate real dancer candidates who will inspire the character's movement
- ◆ Influence first song selection from shortlist
WHITELIST HOLDERS
- ◆ Public online polls on character details
- ◆ Participate in naming secondary characters
- ◆ Vote on next chapter story direction
PUBLIC AUDIENCE
- ◆ Social media polls visible to all
- ◆ Results influence but don't decide
- ◆ Creates viral engagement loops around each vote
The two-song safety net for investors: Song 1 launches with minimal budget — a proof of concept and a gift. If it generates traction, Song 2 launches with the capital from the RUFANS mint and a real campaign. If Song 1 doesn't perform, Song 2 is the opportunity to course-correct with proper resources. Early investors aren't betting on a single outcome — they're funding a system designed to iterate toward success. The artist that breaks through becomes an infinite revenue engine. The ones that don't teach us what the next one needs.
Beyond Crypto — The Real Destination
Crypto is the infrastructure. Entertainment is the product. But the true destination is something larger than both.
TrueVoice's long-term vision is to become the entertainment platform that fuses music and stories into a single universe — generating its own revenues the way Netflix generates from content and Spotify generates from streaming, but with a fundamental difference: the community owns a piece of every artist from the beginning.
The TrueVoice app — in development for Phase 4 — will be the hub where fans discover artists, watch their animated series, listen to their music, manage their NFT memberships, stake their tokens, and access exclusive experiences. This is not a crypto app with music attached. This is an entertainment platform with a community ownership layer built in from the foundation. The blockchain is invisible to the end user. The story is everything.
05
Token
Architecture
TrueVoice operates with two complementary ownership layers. TVOICE is the label-wide governance token. TFANS are artist-specific fan membership NFTs. Together they create a complete ownership ecosystem — from the label to the individual artist.
Two-Layer Ownership Model
TVOICE
LABEL GOVERNANCE TOKEN
- ◆ Royalties from ALL artists
- ◆ Vote on new artist aesthetics
- ◆ Priority on all TFANS drops
- ◆ Tiered access (Bronze/Gold/Platinum)
- ◆ Festival revenue participation
TFANS
ARTIST FAN MEMBERSHIP NFTs
- ◆ Royalties from their specific artist
- ◆ VIP access to artist events
- ◆ Rentable when not attending
- ◆ AR/Mixed reality event experiences
- ◆ Merchandise discounts
First TFANS Campaign: RUFANS · 333 Genesis NFTs · Ruffus Universe · Q4 2026
06
TVOICE
Tokenomics
500,000,000 TVOICE. Fixed supply. Never more. Designed for long-term solidity with a minimum 24-month operational runway built into the treasury — regardless of revenue generation.
Supply Distribution
500,000,000 TVOICE total · Fixed forever
Vesting Schedule
Cliff periods protect against early sell pressure
Holder Tier System
Benefits scale with the amount of TVOICE held in active staking.
🥉 BRONZE
1,000 – 9,999 TVOICE staked · 1x multiplier
- Base royalty share from all TrueVoice artists
- 10% discount on all TFANS drops
- Priority whitelist on all launches
- Private Discord channel access
- Early content access before public release
🥇 GOLD
10,000 – 49,999 TVOICE staked · 1.25x multiplier
- All Bronze benefits
- 1.25x royalty multiplier vs base distribution
- 15% discount on all TFANS drops
- Voting rights on new artist aesthetic selection
- Festival revenue participation pool
- Candidate evaluation in "The Human" selection
💎 PLATINUM
50,000+ TVOICE staked · 1.5x multiplier
- All Gold benefits
- 1.5x royalty multiplier vs base distribution
- 20% discount on all TFANS drops
- Propose new artist concepts for TrueVoice evaluation
- Behind-the-scenes label updates before anyone
- VIP at all TrueVoice live events and festivals
- Dedicated Platinum Discord channel
How multipliers work: The total royalty pool (10% of consolidated net revenue from all artists) is distributed proportionally to staked tokens, weighted by tier multiplier. More tokens staked + higher tier = larger share of the pool. The total distributed never exceeds the pool — multipliers determine your share relative to other stakers, not an absolute percentage. During the first 12 months post-TGE, an additional monthly reward from the Community allocation (25% of supply) is distributed to all active stakers, ensuring early holders receive meaningful value while label revenue grows.
Governance model: TVOICE voting is consultative. The TrueVoice CEO retains final decision authority on all label operations. Projects that transfer full DAO control before product-market fit historically struggle with paralysis and poor decisions. As the label matures and proves its model, governance scope expands progressively — giving the community more power as the stakes become clearer.
07
TFANS &
RUFANS
TFANS are TrueVoice's artist fan membership NFTs — one collection per artist. The first TFANS campaign is RUFANS: 333 Genesis editions exclusively for the Ruffus universe. Your permanent on-chain pass to his music, his story, and everything he builds next.
333
Genesis Supply — Never More
TBA
Mint Price · Set at Launch
5%
Royalty on Secondary Sales
RUFANS Holder Benefits
Staking activates royalty distribution in USDC/SOL
ROYALTIES
Share of Ruffus streaming, video, and sync revenue distributed via staking
VIP EVENTS
Priority access + discounts to Ruffus concerts. Smaller discounts for other TrueVoice artists.
NFT RENTAL
Can't attend an event? Rent your RUFAN to another fan and earn without selling your membership.
AR EXPERIENCES
Mixed reality event layer — AR games, rewards and collectibles mapped to physical event venues.
EXCLUSIVE CONTENT
Early access to episodes, unreleased music, and behind-the-scenes production content.
MERCHANDISE
Holder discounts on official Ruffus merchandise and future festival merchandise.
Technical note: All economic transactions (royalty distribution, event payments, NFT rental) are conducted in USDC or SOL. A TFAN fungible token may be introduced in Phase 2 as an internal platform credit system, subject to MiCA legal review.
08
Royalty
Flow
Revenue flows from streaming, video, sync licensing, live events, and merchandise. 10% of net revenue from streaming and video goes to TVOICE stakers. TFANS holders receive an additional share from their specific artist's revenue.
Revenue Distribution Model
🎵
REVENUE
Streaming · Video · Events
→
🏛️
TRUEVOICE
Label treasury
→
TVOICE POOL
10% net · all artists · stakers only
TFANS POOL
5% net · per artist · holders only
OPERATIONS
85% · production · team · growth
Distributions occur quarterly in USDC/SOL · Requires active staking during the distribution period · Smart contract governed
10
Use of
Funds
Capital raised is allocated across four pillars designed for a minimum 24-month runway without requiring revenue generation.
Fund Allocation
Across seed round + RUFANS mint + TVOICE TGE
Founder, first partnerships hire, accounting, legal maintenance. 24 months core operations.
Music mastering, animation, AI tools, Song 2 full campaign, second artist development.
Partnerships & Growth
20%
Platform deals, NFT community alliances, event capital, token incentives for strategic partners.
MiCA compliance, IP protection, music rights defense against industry challenges to AI-generated content.
11
Roadmap
What you see today — the animated series, the music, the 3D web experience, the podcast, the whitelist system — was built by one person with conviction before the tools made it easy. TrueVoice is now at the moment where that foundation becomes a launchpad. The roadmap reflects a project built to scale, not to rush.
PHASE 0 · Q1–Q2 2026 · NOW
Foundation
TrueVoice OÜ registration (Estonia, pending e-Residency card). Web live at truevoicelab.com. Podcast "The Experiment" launched. All social networks active. Seed investor conversations begin.
PHASE 1 · Q2–Q3 2026
The Gift — Ruffus Song 1
First Ruffus single released free to the world. Chapter 1 animated series premiere. Minimal marketing budget — organic validation test. Making-of content campaign. Whitelist opens. Investor co-creation begins: votes on artist skills, dancer candidates, song selection.
PHASE 2 · Q4 2026 – Q1 2027
RUFANS Genesis Mint
333 RUFANS minted on Solana. Magic Eden + Crossmint (credit card). Whitelist co-creators get priority. Song 2 enters production with full AI animation and real marketing budget funded by mint proceeds.
PHASE 3 · Q2 2027
TVOICE Launch & Staking
TVOICE governance token public launch after RUFANS demonstrates demand. Staking live. First royalty distribution. DAO voting for second artist aesthetic. Full legal and accounting infrastructure operational.
PHASE 4 · Q3–Q4 2027
Full Release & Second Artist
Full Ruffus album. Five-episode series. First live event with AR layer. Second TFANS collection with full community co-creation process. Latin American expansion. Non-crypto platform partnerships.
PHASE 5 · 2028+
Platform & Scale
TrueVoice app as content and staking hub. Hybrid festival with full AR layer. TrueVoice becomes the global franchise model for community-owned AI artist labels.
10
Risk
Factors
Every project operates in a context of uncertainty. What separates serious projects from speculative ones is not the absence of risk — it's the quality of thinking applied to navigating it.
| Risk Factor |
Context |
Our Response |
| Regulatory Evolution (MiCA) |
EU crypto regulation continues to evolve. MiCA may impose requirements that limit certain token activities in specific jurisdictions. |
TrueVoice OÜ is structured for EU compliance from day one. MiCA-specialist legal counsel is engaged before the TGE. If regulatory constraints in any jurisdiction limit growth, TrueVoice will evaluate relocating operations to a more favorable framework — the project is built to be portable. |
| NFT Market Sentiment |
NFT demand cycles are unpredictable. Speculative NFT markets have contracted significantly since 2021–2022. |
RUFANS are not speculative assets — they are fan memberships with real economic utility: royalty participation, event access, rental income, and exclusive content. The marketing strategy leads with the artist and the music, not the NFT. If "NFT" as a term creates friction, the product is reframed as a membership — the blockchain is infrastructure, not the pitch. |
| Founder-Led Early Stage |
Early-stage projects concentrated in a single founder carry execution dependency. |
This concentration is intentional and temporary. The founder has already demonstrated the ability to build the entire product stack alone — which is the strongest possible proof of conviction and capability. Capital raised is specifically allocated to scale the team and reduce this dependency. Vesting structures ensure long-term alignment throughout. |
11
Legal &
Compliance
COMPANY STRUCTURE
TrueVoice OÜ is a private limited company registered in Estonia, European Union. Estonia's digital business infrastructure and progressive crypto-friendly regulatory environment — including full MiCA compliance framework — makes it the optimal jurisdiction for a Web3 entertainment company operating across EU markets.
TOKEN CLASSIFICATION
TVOICE is designed as a utility and governance token, not a security. RUFANS NFTs are designed as fan membership assets with utility benefits, not investment contracts. TrueVoice will engage qualified MiCA-specialist legal counsel before the public Token Generation Event to ensure full regulatory compliance across all EU jurisdictions.
DISCLAIMER
This whitepaper is for informational purposes only and does not constitute financial advice, investment advice, or an offer to sell securities. Participation in any TrueVoice token sale involves significant risk including total loss of capital. Always conduct your own research. Past performance of any referenced projects does not indicate future results. This document may contain forward-looking statements that are subject to change.
12
The
Founder
JOEMAYK
FOUNDER · CREATIVE DIRECTOR · LISBON
Pop-rock artist and entrepreneur. Founded TrueVoice after building Ruffus Chapter 1 entirely by hand in 2023 — Midjourney, Blender, Mixamo, frame-by-frame animation — before AI video tools existed.
Prior to TrueVoice, founded and operated Fourblocks Technology SL for over a decade — a mobile devices and electronics company. That experience taught a fundamental lesson: in Spain's fiscal and regulatory environment, exponential growth for small digital entrepreneurs is structurally constrained. Not a complaint — a data point that led to a decision.
TrueVoice was designed from day one to operate at global scale. That's why it's built on Estonia's digital business framework — the most progressive environment in Europe for digital and Web3 companies. And if Europe itself ever creates friction, TrueVoice is structured to move. The project follows opportunity, not geography.